Social and psychological mechanisms of investigative media text influence on development of recipient’s aesthetic preferences

The paper is devoted to the problems of investigating media text influence on semantic, ethical, aesthetical, and spiritual benchmarks recipients. investigator’s effective tools form creation are presented. Emphasis placed meaningful techniques focused meeting needs demands different social groups, dissemination investigative information, its rhythm scale, determined by nature development functioning various systems. It has been proved that content materials formed, taking into account features patterns psychological in range from usual informing edification, persuasion, suggestion.